9 Jul 2009

BE Fleet is an asset management solution that aims to help reduce the overall cost of owning and operating material handling equipment by capturing and analysing real-time information through a web-based fleet manager. The system has been in operation in the US for several years and both Briggs Equipment and their Parent Company Sammons Enterprises have been waiting for the right time to introduce the system to the Uk.

 

Briggs Equipment Uk are owned by Sammons Enterprises is a multi-faceted, global holding corporation that owns and operates businesses across a diverse range of industries. Headquartered in Dallas, Texas, in the United States, with assets approaching $40 billion, Sammons ranks among the largest privately owned companies in the world.

 

Earlier this year the Entire Team successfully secured the contract to develop the US brand, adapt it for the Uk market and develop it for use through all lines of marketing activity. The Entire Team have produced a robust modern web presence to support the features of the fleet management tool and really emphasise the features of the web based fleet management tool. To compliment the web the team have also designed and produced exhibition stands, corporate stationery and promotional brochures to ensure that the sales & marketing team can approach the UK market fully equipped to promote the new service.

 

Kerry Gibbons, MD of Entire, commented " The team and I were incredibly pleased that we were selected to execute the project as we triumphed over a design agency who had a long standing relationship with the Briggs team. We attribute our success to a combination of our clear and fair pricing structure as well as the talented fresh approach of our design team. The project was even more rewarding as it allowed the team to show our strengths of communication as certain elements were a collaboration between the Briggs Marketing Team, the Sammons/Briggs US team and the team at Entire."

 

 

 

 

 

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